Scene+: Scene Stumpers

Scene+ had approached us to help educate their customer base. The program was growing in partners so rapidly, their members were having a hard time keeping with with all the new offerings! They asked for a creative solve, preferably in video format, to easily educate their members in a fun way about how to get the most out of their program.

So we pitched them: "How do you feel about Cash Cab? But all our questions are written by a lawyer." And somehow, they said yes.

With humour, 40,000* approvals, and a phenomenal host, we turned what could have been a boring education piece into the most successful social and theatre media campaigns that Scene+ has ever created. The program owners (Scotiabank, Empire and Cineplex) were also blown away by the results. YouTube alone racked up over 1.2 million views, with many more viewing in theatres across the country, and on social.

This campaign was creatively concepted, directed, and executed by myself and Egan McCovney. Directed by James Cooper of Cooper Films.

*It wasn't actually 40,000 approvals but if you've ever worked with a bank you know what a feat this was to pull off.