Scene+: Scene It Win It
Commercial
A massive undertaking of a campaign and our largest yet with a new client, Scene It Win It had some of the best commercial success the company had yet seen. Building on previous campaign learnings and digital strategy, Scene It Win It had record levels of engagement for the loyalty program. The campaign included organic and paid social, SMS, email, a website, and even an mobile game to score entries. Most of the social and email work I can lay claim to, with additional credits on the website as well. My account team informed my after the fact that I had, by a landslide, the highest number of hours worked on this campaign. Scene It Win It brought home Silver at the CMAs in 2024, much to the delight of the team and the client.
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