Interactive Hematology Educational Tool

The first project I was lead on at SAGE Medica, this educational tool was designed for the iPad in a CRM platform. Detailed and thorough communication with client's development team ensured the final product was ready to launch in a short time frame.

The initiative I took on this project to step outside standard pharmaceutical visuals paid off, particularly with the conceptual work for "A Patient Under Siege", which was enthusiastically received by both the internal team and the client. The client ultimately chose to move forward with the "Micro and Macro" concept, but was very happy with the selection presented.