Anatomy of Dry Eye Disease

Originally intended to be a simple poster using real disease state imagery, I sold through the idea of using this poster as a more comprehensive ECP-patient tool that instead used illustrations. I sold the idea through on three key points: first, a lack of photography that would showcase the disease state and eye anatomy effectively; second, that the imagery itself was rather alarming to the uninitiated patient; and third, that for what they were investing in the tool, it was worth the additional cost to create something truly unique in the market.

Digitally painted in Adobe Photoshop, using references from a repository of imagery provided by the client's KOL on the project. The final product absolutely blew both the KOL and the client away, and was requested by many professionals once in production.